We all are living in the digital world upgrading with continuous technological developments. Video on Demand is yet a new term for most of the users. A base for the healthy future of video on demand has already been established, though. Video on Demand is an exciting concept wherein a user can access visuals of his preference according to his or her convenience. In other words, Video on Demand is a communicative multimedia approach that functions similar to cable television. However, here the viewers can choose the particular video or series, movies by surfing the database in the network. Many commercial organizations and institutions have established quality standards for VODs. There are many types in whichVideo on Demand services are available in the markets today. Some of them include weather forecast, local news, games, and music, online distance learning programs, banking, home shopping or other consumer services, etc. 

We are living in the universe that asks for easy access to video content anywhere and anytime. This trend has ultimately contributed in increased viewers for webcasts as more viewers are getting engaged. Eventually, the popularity and reach of these events have extended. Once the content is stored on VOD server, the user can watch his favourite shows anytime. There are several media clip libraries, scheduled recording, and playback, time-slot shifting, rolling recording available with VODs that make them fully customized for you. On demand, media provides you the content in all formats including PDFs, web links, documents attached to indexed media. It enhances the user and viewer experience. 

The rise and development of VOD have resulted in new and more enriched technology highly advanced cloud technology with which now a majority of VODs operate. Cloud storage contains the entire media and users can see them instantly without downloading them. Increased speed of broadband internet has gifted us with higher quality encoding to give the output of HD quality videos without needing a buffer time. Entertainment culture too has changed due to VODs as there is a great shift in watching television and movies. There’s no fear of ‘missing out’ anything that matters to you! 

Continually expanding VOD services are generating job opportunities and henceforth capital at a massive speed. Soon the industry is likely to capture the significant share of the media industry with further progress. As VODs have allowed flexibility and scope of selection, you can also witness a change in the behaviour of how audiences watch programs. Seasons, episodes of series or new movies are no more far away from the reach of their fans soon after the releasing irrespective of locations. The revolutionary development in the distribution of media has given birth to the VODs. In future,  I would not surprise if I see VODs software pre-installed on the TV sets before you purchase them. The success of increasing popularity of VODs lies in the convenience, customization and leisurely nature of the services. 

As mentioned earlier, Video on Demand services is rapidly changing traditional television landscape by offering creative features like high quality and unique video content on demand via broadband and mobile networks. This market is growing rapidly on internet based customers acquisition and increasing utility of smartphones to enjoy online videos. Hi-speed data networks have boosted VOD service providers to offer fast streaming and downloading services. The aggregate on demand growth is on the higher side as demand for personalized and regional content has raised. Based on subjects, genres of video content have expanded with various segments like sports, entertainment, lifestyle, commerce and so on. 

There are numerous key players involved in accepted formats of Video on Demand. They include well-known corporate giants and reputed brands across the world. Also, many major production houses and media networks are proving to be backbones of the VODs. To conclude the topic, one thing is clear for sure! In a society filled with a variety of visual content, we as viewers becoming more choosy to select the videos that match our tastes.