You might have buckled yourself down during the pre-production and production phase of the event that is ready to be streamed. Now, you may be dreaming to get an excellent viewership for it. Increased viewership in layman’s term is the streaming to be watched by as much as possible people. Well, it is time to think of social media as the same. However, it is important to influence viewers to get massive attention. There are the tactics of using social media wisely to get your purpose served. Let me introduce you to a few of them. I am sure you would find them handy. Let’s get started.
> Early start is always better– If you are about to send invitation mailers of your events to the clients, check the timeline. It is necessary to make sure that you are not sending mailers too late as last-minute mailers would likely to get negative responses. The length of your video denotes the engagement time of the audience. In my opinion, the best time to send invitations is between one week to one month prior to the event. If you are receiving queries regarding the event, it is mandatory to follow-ups with reminders to keep their interest alive. Having social media existence long before a strategizing event is extremely crucial to get kick-start promotion of it. During the process itself, you can start creating awareness regarding the event among your network.
> Know your audience– Selecting the target audience is one of the most primary yet significant tasks before promoting your webcast on social networking platforms. You can choose the right set of viewers who would like to watch your live event. You can persuade them online through invite notifications on social networking platforms such as Facebook, Twitter and Google + or subscribe them to related blogs. Social media communities or pages can help you a lot in making your event viral across the globe quickly. Spreading the word across social media creates your identity online that eventually contributes to making your event famous before it is webcast.
> Keep in mind the Time Zone– If your event is taking place at 7:00 PM at Delhi in India, it must be 8:30 AM in Minneapolis in USA or 4:30 PM in Riyadh. Before deciding the event time, locate the percentage of viewership you are likely to get in a particular country and then finalize it which will be convenient for the people living in it. Mention the timings separately for every country where there is a difference in standard local timings to avoid any chaos.
> Using a Teaser is a trick– Teaser videos or promos are best elements to arouse excitement among the viewers. However, never keep your teaser too lengthy. Keep it precise, crisp and creative to make people feel interested and involved in it. Maximum 1 minute and minimum 30 seconds would be the ideal time limit. Give your best while creating the teaser as it will attract the number of potential viewers. Events which are quite long, you can also produce a series of events on a current basis.
> Checking feedbacks are important– Once your event is on-air, one of the most significant activity to undertake is calculating audience response. Either you can measure it while the event is going on or you can do it within 24 hours of closing the event. Calculating likes, retweets, comments or shares can help you understand the acknowledgement of the event. Also, you can make use of special software tools that are ideal for measuring response on social networking platforms. Feedbacks and opinions help you to make necessary transformations or corrections in your promotional and webcasting strategies for your future events.
With increasing popularity and followership of different social networking platforms, there is no doubt thatpromoting live webcast on social media can help you in a great way to boost your event like never before.